A one day hackathon in a team of three. We were tasked with designing a landing page to collect the details of potential b2b customers for this award winning online security company based in Prague. The process included stakeholder interviews, competitor analysis, persona creation, a design studio and mash up, and rapid prototyping and usability testing. I'm proud to say our team won the hackathon.

Brief

To design a landing page to gather the contact details of potential customers that have been redirected to Teska Labs from one of their partners.

What we did

We performed some stakeholder interviews with the client and their dev team, underwent competitor analysis and created personas to represent the target audience of our client.

We could see Teska Labs had a great idea - they were voted one of Techstars best Tech Startups in 2015. They had identified a big problem that was not being addressed, with 75% of businesses not protecting their mobile applications. We knew if we could clearly get across what they offered and how easy it was to implement, keeping credibility at the forefront of our design, the product would sell itself. Simplicity and previous well known clients would be important in showing Teska Labs' professionalism.

Therefore armed with this research and understanding of the business and customer, we had design studio sessions, mashed up our ideas, usability tested them and translated the output to a prototype which we presented to the client

Testimonial

"I love what you guys have done. You've captured my companies main USPs brilliantly. Credibility is key and you have really got that across. I like how you have used icons and the simplicity of your design. I'm impressed this was done in just one day."

- Ales Teska, CEO Teska Labs