Freelance
Product
Designer

PwC

As Senior UX Designer, I led design for an AI-powered global deals collaboration platform, handling product strategy, UX/UI design, and stakeholder alignment. By integrating AI-driven insights, we reduced the time taken to deliver initial insights to clients from around a week to just a few hours, dramatically improving efficiency and client engagement across global deal teams.

Dartford crossing Charge

As Senior Interaction Designer, I led the redesign of Dart Charge, the UK's busiest estuarial crossing, handling over 130K vehicles daily. I managed UX strategy and built service prototypes using the GDS prototyping kit—significantly enhancing usability and operational workflows.

*Enabled Dart Charge to successfully pass its Alpha assessment after 7 years of unsuccessful attempts.

Antech

As Product Lead, I led the design and product strategy for an interactive quiz platform designed for global veterinary industry events. I managed cross-functional collaboration, conducted user research, and designed scalable, interactive prototypes to support international rollout and continuous improvement.

*Successfully launched the platform internationally, significantly increasing attendee engagement and providing valuable real-time insights for event organizers.

The Times & Sunday Times (News UK)

I helped drive product design and UX strategy across The Times and Sunday Times digital platforms. I collaborated closely with editorial and product teams, conducted user research, and developed innovative solutions to enhance reader experience, subscription growth, and content engagement. I also led a design sprint with the Editor-in-Chief to explore strategically unlocking the paywall and allowing subscribers to share premium content with non-subscribers.

*Contributed significantly to subscriber growth, increasing registrations from 150,000 to over 2 million, and helped The Times achieve profitability for the first time in 25 years.

National Cyber Security Centre (Zaizi)

As Lead Product Designer, I designed the digital experience for CyberFirst Girls, a national cybersecurity competition aimed at inspiring young female talent. I managed UX strategy, conducted detailed user research with students and educators, and created accessible, engaging prototypes adhering to GDS standards.

*Delivered a highly engaging competition platform, significantly boosting student participation and interest in cybersecurity careers across the UK.

Mercedes Benz (RAPP)

As UX Designer, I led the experience design for the Mercedes-Benz mobile service booking platform, translating Daimler AG's business specifications into clear user journeys and intuitive low-fidelity wireframes. I performed usability testing on high-fidelity designs, ensuring ease of use, accessibility, and alignment with customer and business objectives.

*Delivered an intuitive, mobile-first booking experience that streamlined vehicle servicing for Mercedes-Benz customers, significantly enhancing customer satisfaction and operational efficiency.

Johnson & Johnson OneTouch (RAPP)

As UX Designer, I led the global UX design of the OneTouch website, leveraging Johnson & Johnson's Canvas platform to support seamless localisation across 90+ countries. I collaborated closely with senior stakeholders and the Lead Visual Designer, ensuring the designs met both global standards and local market requirements.

*Delivered a scalable, globally adaptable digital platform that was highly valued by stakeholders, supporting the successful positioning of the OneTouch brand prior to its acquisition by Platinum Equity for $2.1 billion.