Senior Product Designer
Tayo Nwakodo

I'm a Senior Product Designer (UX/UI) with 10 years of experience in end-to-end experiences for both business and consumer applications.

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Companies I've worked with

London Vet Show Quiz: Engaging 1,000+ Veterinary Professionals

Antech: Digital Transformation

London Vet Show Quiz: Engaging 1,000+ Veterinary Professionals

We designed a mobile-first quiz platform with clear onboarding, instant feedback, and a leaderboard. Visual cues, accessible color contrast, and concise copy made the experience welcoming for all attendee types.

Mobile-First Design Event Tech Gamification Accessibility
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The Times & The Sunday Times | IAP Registration Optimisation

The Times & The Sunday Times | IAP Registration Optimisation

Led UX design and A/B testing strategy to double post-purchase registration rates, enabling cross-device access and first-party data capture.

A/B Testing Mobile UX Conversion Optimization User Research Data Analysis
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Central Operations Platform (COP) | Product Page Redesign

Central Operations Platform (COP) | Product Page Redesign

Redesigned the entry experience for Border Force users, improving discoverability, onboarding, and alignment with GOV.UK standards. Increased user trust and platform adoption.

Service Design Journey Mapping GOV.UK Standards User Research Heuristic Evaluation
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Dart Charge Platform Redesign: Transforming Public Sector Digital Services

Dart Charge Platform Redesign: Transforming Public Sector Digital Services

Led the interaction design for Dart Charge's 'Resolve PCN' section, breaking a 7-year cycle of failed Alpha assessments. Achieved successful Alpha, expanded project scope, and delivered best-in-class GDS-compliant digital services through prototyping, usability testing, and stakeholder engagement.

Public Sector Service Design Interaction Design Prototyping Usability Testing Stakeholder Engagement GDS Compliance
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Smartphone App Navigation Redesign

Smartphone App Navigation Redesign

Led the UX design for a major navigation overhaul, introducing a hybrid model that improved discoverability, scalability, and user satisfaction. Combined tabbed and hamburger navigation based on user research, analytics, and competitive benchmarking.

Mobile UX Navigation Design User Research Prototyping Usability Testing Hybrid Navigation
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