Senior Product Designer
Tayo Nwakodo
I'm a Senior Product Designer (UX/UI) with 10 years of experience in end-to-end experiences for both business and consumer applications.
Get in touchCompanies I've worked with
Antech: Digital Transformation
London Vet Show Quiz: Engaging 1,000+ Veterinary Professionals
We designed a mobile-first quiz platform with clear onboarding, instant feedback, and a leaderboard. Visual cues, accessible color contrast, and concise copy made the experience welcoming for all attendee types.
The Times & The Sunday Times | IAP Registration Optimisation
Led UX design and A/B testing strategy to double post-purchase registration rates, enabling cross-device access and first-party data capture.
Central Operations Platform (COP) | Product Page Redesign
Redesigned the entry experience for Border Force users, improving discoverability, onboarding, and alignment with GOV.UK standards. Increased user trust and platform adoption.
Dart Charge Platform Redesign: Transforming Public Sector Digital Services
Led the interaction design for Dart Charge's 'Resolve PCN' section, breaking a 7-year cycle of failed Alpha assessments. Achieved successful Alpha, expanded project scope, and delivered best-in-class GDS-compliant digital services through prototyping, usability testing, and stakeholder engagement.
Smartphone App Navigation Redesign
Led the UX design for a major navigation overhaul, introducing a hybrid model that improved discoverability, scalability, and user satisfaction. Combined tabbed and hamburger navigation based on user research, analytics, and competitive benchmarking.